In the book Cheap Boston Celtics Hats , The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany''s Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories. To put it into perspective, very few American fighter pilots reached 100 in-flight victories. Simply put, Erich Hartmann reached levels of greatness most fighter pilots can only dream about.
Would you like your business to achieve such levels of greatness? A common way to learn from the success of others is to look at what they did and adapt it to your situation. Here are two ways Hartmann reached success Cheap Boston Celtics Hoodies , use them to turn your company''s brand into a Blond Knight.
1) Know Your Enemy: "If you are unable to beat your enemy at his own game, it is nearly always better to adopt some striking variant." - Winston Churchill (intro to Chapter 4 of The Blond Knight of Germany.)
Hartmann''s Use: He created a Pilot''s Handbook of Enemy Strength that outlined all of the planes his enemies flew. It detailed the strengths and weaknesses and the best approaches in defeating them. He was rarely surprised by what the enemy was capable of doing.
Your Use: Don''t depend on your personality and hard work to propel your brand beyond the competition. Learn all you can about your products, your field, your competition, future competition, etc. Find out what you are up against and plan your strategy accordingly. Having a good idea Cheap Boston Celtics Shirts , being honest, and providing "great customer service" are not guarantees to the success of your brand. Knowing your enemy''s strengthsweaknesses and how you honestly match up against them (and acting on this knowledge) is the greatest insurance for your brand''s success.
2) Be First: "If you can''t be first, create a category in which you can be." - Al Ries & Jack Trout
Hartmann''s Use: Erich Hartmann said it best, "The pilot who sees the other first already has half the victory." Playing catch up is not a fun position when you are thousands of feet in the air.
Your Use: Catch up also is not fun when thousands of your dollars are at stake. Avoid playing catch up by creating a new category. Even the slightest difference in focus can establish you as a category leader - instead of another brand in an overcrowded category. Dell computers built their brand on selling direct to the consumer. Started in 1984 by a college student (soon-to-be a college drop-out,) Dell computers currently ranks as the leader in most computer manufacturer categories across the globe. Competitors such as IBM and HP have now tried to offer consumer-direct service. However, Dell was first in the category and it appears they will stay that way.
Erich Hartmann used a one-two punch combination of Know Your Enemy and Be First to become the best fighter pilot in history - The Blond Knight. You can use the approach to help build your brand. Performed with confidence Cheap Boston Celtics Jerseys , this combination is sure to grow your business. Meaning: more customers, more profits, more enjoyment - that proves it, blonds (blond brands that is) do have more fun! Fuel Cell Market 2016: Global Industry Review, Research, Statistics Cheap Wesley Johnson Shirt , and Growth to 2021 Marketing Articles | August 4, 2016
Global Market Research Report on Fuel Cell Market 2016 is a professional and in-depth complete study on the current state of the Fuel Cell worldwide.
Fuel cells are devices that convert chemical energy into electrical energy through series of chemical reactions. Total investment through venture capital and private equity investment in Fuel cell companies in US accounted to $389.4 million between 2009 and 2011. Increase in need for zero emission energy sources and environmental awareness are driving the fuel cell market. More than 34 companies produced 30 plus MW of stationary power in 2011. The total shipment of fuel cells increased approximately from 16,000 units in 2010 to 22,000 unit in 2011. High cost of fuel cells and cost associated with infrastructure establishment are barriers for the growth of this market,
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Key market players included are AFC Energy PLC, Ballard, Power Systems Inc., Bloom Energy Corp. Cheap Patrick Beverley Shirt , Ceramic Fuel Cells Limited, Ceres Power Holdings Plc, Clearedge Power, Fuel cell Energy, Genport SRL, GS Caltex Cheap Sam Dekker Shirt , Horizon Fuel Cell Technologies
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