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Personal Branding Strategy: Create a Powerful Brand Using the Ancient Power of Brand Archetypes Business Articles | November 2 Cheap Kerryon Johnson Jersey , 2008
Have you ever noticed certain brands, advertisements, movies, or celebrity personalities seem to instantly connect with you? Without you even realizing it, these brands are communciating a story and meaning your soul is already deeply familiar. By using the ancient power of archetypes Cheap Frank Ragnow Jersey , you will discover the missing link in most personal branding strategies.


Have you ever felt that the people you are marketing to don't "get you" or understand you?


Or, maybe you know you're not communicating the "right" message to your target audience, but you're not sure how to change your message, or what it should be.


The problem in both above instances could be your're not harnessing and using the power of ancient archetypes in your personal branding strategy.


To help explain the concept of ancient archetypes...


Have you ever noticed certain brands, advertisements Cheap Austin Bryant Jersey , movies, or celebrity personalities seem to instantly connect with you? Without you even realizing it, these brands are communciating a story and meaning to your soul it is already deeply familiar with.


Research in the marketing field indicates that the most powerful brands consistently embody the persona of ancient archetypes. Which ancient archetype you embody is the first thing you must do before you begin developing a personal brand identity.


So, what is an ancient archetype?


Archetypes are believed to be universal, mythical characters that live within the collective unconscious of people all over the world. By symbolizing our core human desires Cheap Will Harris Jersey , archetypes can evoke strong, deep emotions that everyone can connect to, and understand.


Examples of powerful brands that stir our emotions are Coke, Nike, Marlboro; movies such as Star Wars Cheap Jahlani Tavai Jersey , and E.T. The Extra Terrestrial; and personalities like Jackie O., John Wayne, and Lady Di. These "brands" have captured and held the imagination of the public. Why? Because they represent something soulfully and deeply familiar to us.


The twelve ancient archetypes are the:


1. Creator


2. Caregiver


3. Ruler


4. Jester


5. Regular GuyGal


6. Lover


7. Hero


8. Outlaw


9. Magician


10. Innocent


11. Explorer


12. Sage


Each of these archetypes possess powerful identities that signal the fulfillment of basic human desires and emotions, and releases deep emotions and yearnings within us. Scientific research signals the missing link in successful marketing and branding is a lack of understanding of archetypes, and the power they possess.


During the recent development of my own personal branding strategy Cheap T.J. Hockenson Jersey , I focused on researching and studying the twelve ancient archetypes to determine which one resonated with me most. After my study, I determined the ancient archetype that best describes me is the Ruler. Well-known Ruler brands are Saab, Ralph Lauren, Fortune, and Microsoft.


The Ruler archetype is known as the leader Wholesale Detroit Lions Jerseys , and desires control; it also seeks to create prosperity and success, and to make order out of chaos. The ruler identity is right for a brand if it is:


- A high status product


- A product to help people get more organized


- A product at the moderate to high price range


Knowing this type of information helps to create a personal branding strategy that is consistent with the attributes and values of the brand, as well as identify the words to use to market the brand.


By using the ancient power of archetypes when branding your business, you will immediately make your marketing easier, and you'll feel more confident because you're authentically communicating who you are. This message of individuality and expression is so powerful Wholesale Lions Jerseys , your ideal client will intuitively understand you, and be attracted to you.


A branding strategy, using archetypes, allows your audience to dive deep into the heart and soul of who you really are.


Whether you are developing your personal branding strategy for the first time, or rebranding Cheap Detroit Lions Jerseys , using ancient archetypes will separate the ordinary brands from you---the extraordinary brand. Use the power of ancient archetype to develop a powerful personal branding strategy to tell your brand's story.


Copyright 2008, Bonita L. Richter

Article Tags: Personal Branding Strategy, Personal Branding, Branding Strategy, Ancient Power Cheap Lions Jerseys , Ancient Archetypes, Ancient Archetype

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