Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. Twitter, however, doesn’t offer a seamless way to see how your marketing is paying off.
Get to Know Your Social Media Metrics
It doesn’t matter which social media platforms you’re using to promote your business?—if you’re not measuring your results Cheap Brandon Montour Shirt , you’re wasting your time!
You need to be tracking things like which posts perform better than others, and which types of content your users like best.
According to Twitter, 336 million people use the platform every month. But early on, I was struggling to see the value of Tweeting. It was hard for me to justify the amount of time and effort I was spending on it Cheap Ondrej Kase Shirt , before I understood how to properly market there and calculate Twitter ROI (return on investment).
Yes, I saw many celebrities and big brands joining the platform, and it became an active community to Tweet about politics—Barack Obama even announced he’d won the 2012 presidential election on the platform.
But how could it work for me and my clients?
I see things differently now, and put a lot of effort into marketing on this platform (as you’ll see by going to our account. I Tweet a lot)! But that’s because I know how to calculate Twitter ROI Cheap Chris Wagner Shirt , so I know what’s working and what isn’t.
Too many entrepreneurs don’t effectively measure their efforts on social media. They also fail to realize how valuable their time is. They’ll choose to DIY something to save money instead of hiring an expert to do it for them.
They don’t consider the time they spend learning to do the task, the time they waste by not focusing on their business, and the fact that the expert probably could have gotten them far better results.
From my perspective, I see a lot of value in the social networking sites when it comes to visibility Cheap Ryan Kesler Shirt , brand enhancing, building relationships and being recognized as an expert in your industry.
But the key is to allocate your time wisely.
Put in enough time to achieve your goals and then move on to other important business-building activities. There's nothing wrong with spending some of your time on social networking, but spending hours a day at it is probably not the
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